Bidvertiser Review

Bidvertiser is a Cost Per Click (CPC) advertising site that competes directly with Google AdSense. Its main advantage over AdSense is its low $10 payout. Yep, that's ten times less than Google's $100 payout. This effectively slash your waiting period from months to weeks. For small time bloggers, this is particularly attractive.

Registration: Pretty straight forward and fast. I got my activation code within 5mins.

Mode of payment: Paypal ($10 Min.) Check ($50 Min.)

Ads Format: Very similar to Google AdSense. However I don't quite like the ad customization. Unlike AdSense, Bidvertiser uses only one code. Changes has to be made in your Bidvertiser account. It will need some getting used to.

No. of Ads: Bidvertiser allows me to show the ads that is displayed. I did a quick estimate and I have about 200-400 ads available for each of my 2 blogs.

Other Features:
You can get to choose which ads you want to display - meaning you can choose ads with the highest CPM. Though this may mean that you can earn more per click, the drawback is that ads may be limited and totally irrelevant.

Bidvertiser Pros

1. Symbiotic with AdSense.
Well, if not symbotic, at least compatible. Because Bidvertiser is CPC but not contextual, I believe AdSense allows them on the same page. I’m not 100% sure of that, though, since Bidvertiser ad formats pretty much look like AdSense, with mostly the same sizes, and both Skyscrapers and Rectangles.
2. Variety of categories.
There’s a fairly wide range of content categories and ads to match topics
3. Ads and referrals.
Publishers can earn money from both ads and referrals.
4. Small payout level.
The payout threshold is only $10, if you’re being paid through PayPal.
5. Choice of advertisers.
You can pick and choose from the list of bidding advertisers for your site, by the highest CPC bids. If you set your own minimum $ per click acceptance level, the ability to choose can be a boon. (I.e., just approve those ads which are above your selected CPC threshold.) The default setting is that an ad is blocked unless you specify otherwise.
6. Improving bids.
While I’ve only tried Bidvertiser on one site, I do have a tech blog registered. Over the past year, I’ve been getting emails saying that there are new bids waiting for approval. The bids generally seem to be getting higher. I haven’t used Bidvertiser there because AdSense does “okay”, and the layout’s already cluttered enough.

Bidvertiser Cons

1. Possibly poor clickthrough rate.
I tried Bidvertiser on a single blog with 60-120 pageviews/day, over about 2-3 calendar months last Fall, with not a single clickthrough. In all fairness, most CPC advertising underperforms on low-traffic websites. Non-contextual ads can do even worse, especially if they seem out of place. It’s up to the site publisher to choose Bidvertiser ads carefully. I used it only on a poker blog, which may be a niche that doesn’t get high clickthrough for text ads. So my small case study may not be a good indicator.
2. Complicated ad selection.
Not only do you have to have each website pre-approved, you then have to go through a sometimes massive list of bidding advertisers for your site. This could be a could a good thing, if you approach it properly, but I’m too busy to want to do this on more than a site or two. If you let any type of ad through, though, you will definitely end up with irrelevant ads. It would be nicer if they had something like Chitika’s non-contextual ad selection, which lets you specify ad keywords. That’s a much simpler process.